Good Humans. Great work.
Sparq Group is led by Anna Tapp and Kim Baldwin – practical, straight-talking humans who know how to make change stick. They’ve worked across everything from finance to utilities and education, giving them the ability to join the dots and bring the right ideas into the right environments.
What sets them apart is simple: they keep things clear, move quickly, and deliver solutions that actually work in the real world. With support from a trusted circle of senior specialists, Sparq Group brings depth and flexibility without the layers of a big consultancy – just good people doing great work, and results teams can feel straight away.
Our founders
Kim Baldwin
Sparq Co-founder
Kim Baldwin is a people-first leader with a proven ability to untangle complexity and deliver change that actually works. With experience across higher education, not-for-profit, and corporate sectors, she’s led major transformations – from implementing Australia’s largest alumni CRM to transforming operations at a leading university’s international campus – always with a focus on clarity, simplicity, and meaningful impact.
Kim brings people, processes, and systems together in practical, grounded ways that reduce frustration, build confidence, and create improvements that last. Clients value her calm approach, sharp judgement, and the mix of warmth and humour she brings to even the most complex projects – helping teams feel supported, clear, and ready to move forward.
Anna Tapp
Sparq Co-founder
Anna Tapp helps organisations transform how work gets done. With experience across finance, technology, logistics, and higher education, she has a knack for seeing what’s holding teams back and building practical solutions that move them forward.
Anna has also built and led innovation teams inside large organisations – experience she now uses to help businesses of all sizes test ideas quickly, adapt with confidence, and find smarter, simpler ways to work. She combines big-corporate know-how with a practical, hands-on approach, and is known for her clarity, energy, and the steady confidence she brings to even the most complex challenges.
Our affiliates
Ryan James
Director, Business Development
Ryan James is a strategic sales professional with a strong record of driving growth across public and private sectors. With deep expertise in B2B consulting, he specialises in building partnerships that connect businesses with new opportunities, unlock access to markets, and enable a stronger sales focus across organisations.
He is skilled at navigating complex stakeholder environments and fostering collaborations that deliver long-term value. Recognised for his ability to design go-to-market strategies, build high-performing teams, and translate market insights into action, Ryan also mentors emerging leaders in consultative sales and relationship-building. His passion lies in bridging gaps between sectors, enabling innovation, and helping organisations achieve sustainable growth through effective partnerships.
Gabrielle Waters
Director, Centropy Collective
A corporate strategy professional with a track record in transforming complex business challenges into opportunities. Gabby brings a depth of international experience shaped by decades of senior leadership across sectors where strategy meets complexity.
From construction sites to chambers of decision, classrooms to community housing, Gabby is known for helping organisations reshape to drive business and team performance, enhancing operational function.
With extensive experience in project management, business performance and integrating humanist models, such as positive psychology, to create ways of working approaches that align business, people, and culture, driving lasting change and meaningful transformation. Gabby is passionate about cultivating holistic environments where people and organisations thrive.
Paul de Vroome
Director, PDV Partners
Paul de Vroome is a senior technology recruitment specialist with over 20 years of experience in Australia. He founded PDV Partners in early 2021 after successfully managing mid-to-large consulting teams at established recruitment firms. With a deep understanding of the technology sector, Paul launched his own boutique search firm to focus on companies experiencing technology-driven growth, change, and transformation.
We partner with PDV Partners for a range of recruitment services. They take a collaborative approach with our clients to fully understand the specific needs of each role. They leverage a direct search strategy, their extensive network, referral program, and the support of their research and resourcing team to build a pool of highly qualified candidates.